American rapper, singer-songwriter and record producer Doja Cat showcases her return to rap with the release of her latest single “Attention”.
The accompanying music video features Doja wandering the streets of Los Angeles.
Directed by Tanu Muino, the surreal video depicts Doja in various scenes, including an outfit in a white T-shirt and jeans, hiding from fans and individuals in flesh-colored masks.
The visuals also include glimpses of a naked Doja, with what appears to be blood. Doja’s use of the drop of blood emoji in her Twitter announcement, as well as previous cryptic tweets, sparked speculation about the song’s meaning.
“Attention” is Doja Cat’s first solo album this year after appearing on SZA’s “Kill Bill” remix.
during an interview rolling stoneDoja discusses her upcoming album, expressing her childhood love of hip hop and rap influences such as Erykah Badu and Nineties Hip Hop.
“It’s not called anymore in the first place. I’ve been thinking about title ideas for the album, and there’s like 8 of them I’m thinking about,” she says.
“I’ll be announcing the actual title soon. I’ve been reconnecting with the music I grew up listening to; Erykah Badu, John Coltrane, nineties hip hop…the music that influenced me as a kid. I think my new concert will Bring some inspiration.”
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